The Challenge

Bring the Vegas energy to three gas station locations simultaneously in LA, San Diego and Scottsdale featuring free fuel and live radio station remotes to promote Vegas summer events.  

 

The Solution

With less than two weeks from brief to event, our team established a structured but agile operating model spanning strategy, creative, production, media, and field teams, with defined workstreams and accelerated decision-making processes to execute this complex and high-risk project seamlessly.

We secured participating gas stations, established the free fuel per customer mechanics, coordinated appearance of Las Vegas showgirls and designed an efficient and safe flow of traffic that supported demand driven by pre and live radio station promotion. Las Vegas Convention and Visitors Authority gave away $100 in gas to nearly 500 individuals across the three locations driving positive sentiment and awareness for their summer event series campaign.