The Challenge
Bring UNO’s iconic spirit of play to life beyond the game table, creating an experience that would bring people together, generate cultural relevance and flex across cities.

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The Solution
We brought UNO Social Club to life across a multi-city tour, leading full-service production and creating experiences that paired the instantly recognizable world of UNO with the energy of each destination.

We found distinctive local venues that gave each Social Club its own sense of place, then transformed them through fabricated props and decor, playful hosts, gameplay, food and beverage and shareable moments designed to encourage play. 

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To extend the experience across the broader tour, we also developed a flexible kit of custom-fabricated elements and branded assets that could travel from market to market, creating consistency while allowing each stop to feel distinctly local.

The result was a social experience that could evolve from city to city while remaining unmistakably UNO.