The Challenge
In pickleball, you stay out of the kitchen. But with Sharp's appliances, you'll never want to leave. Playing on this unexpected connection, our challenge was to create a distinctive brand platform and live experience that would introduce Sharp to pickleball's rapidly growing audience.
 

The Solution
We created Sharp in the Kitchen, developing the name, visual identity, campaign creative, and experiential design and production into one cohesive brand experience.

At events including the PPA Las Vegas Open, we brought the concept to life with a fully functioning Sharp kitchen featuring interactive games, live cooking demonstrations with celebrity chef Richard Blais and world No. 1 pickleball star

 

Anna Leigh Waters, plus athlete signings and meet-and-greets.
The result was a an experience that instantly delighted and resonated with the sport’s fans while growing awareness and customer contacts for Sharp.